Effective September 29, 2021, amendments to a pesky Arizona law make many forms of advertising – radio, television, internet, and outdoor – a bit simpler for Arizona licensed contractors.
Specifically, licensed contractors are excused from displaying or mentioning their license number on broadcast, internet or billboard advertising (including vehicle signage)
if the ad includes a web address
that “prominently displays the licensee’s name and license number.” (See the revised
A.R.S. § 32-1124.)
For these purposes, the ROC has explained that a licensee’s name and ROC license number are “prominently displayed” if they:
- appear directly on the home page of the website (other than in the footer);
- are clearly visible without obstruction from photos or other graphics;
- appear in an appropriate font size; and
- are not just in the website's footer.
To help contractors comply with the statutory changes, the ROC also has issued Substantive Policy Statement 2021.02, "Online Advertising & Prominent Display of License Number."
Please note that the new exception applies only to
internet, broadcast, and outdoor advertising. Contractors are still required to display their ROC license numbers on all written bids, estimates, print advertising, letterhead, and any other documents that the contractor uses to communicate with customers or potential customers.
